Soür, son of legendary Puerto Rican reggaeton artist Yandel, is making his way in the music industry with his first single, ‘Everyday’, in which he bets on the ‘rage’ genre, known in the United States but unpublished in the Latin market.
“It’s like trap with rock, punk, a mix of many things. I’m bringing this in Latin. It’s a new genre that I want to, literally, try to create, that doesn’t exist. I want to call it rage,” Adrián Veguilla Espada, Soür’s first name, 24, told EFE.
According to the new artist and music producer, rage is the musical style with which Travis Scott has stood out worldwide, as well as other performers of this North American movement such as Lili Uzi, Trippie Redd, Playboi Carti, Ken Carson and the late XXXTentacion.
“There is no one, at least no one Latin, who is doing this,” said Soür, who, fusing punk with electronic and urban, is promoting the first of several singles he hopes to release this year.
Rage has been projected as a genre that comprises of a high-energy, chaotic showbiz environment, with audiences sometimes gathering at the foot of the stage at concerts and throwing themselves at each other.
“I wanted to invent my own spin. I wanted to invent a genre, and since I saw the opportunity to do it in Spanish, I feel I’m going to mix rage with reggaeton and do other things,” he explained.
What does Söur mean?
His stage name, which means sour in Spanish, came about one day when he was with his famous father in the kitchen of his residence and his father told him that he had to find a nickname for himself. Then, he saw a candy that contained the word ‘sour’ and appropriated it.
“I like the ‘sour’, sour taste. I mixed it with the music I was producing, because I have a very husky voice and the tracks I’m projecting are electronic, punk and trap,” he explained.
The first steps of the younger of the two Veguilla Espada brothers was in music production and composition on albums by his father such as ‘The One’ (2019), ‘Quién Contra Mí 2’ (2020) and ‘ELYTE’ (2024), as well as the songs ‘Rey’, by Yandel and Eladio Carrión, and ‘Cómo es que se hace’, by Yandel and Latin Mafia.
However, Soür felt that he “wanted to evolve as a producer” and start his career as a solo artist composing and producing his own songs.
“I work very different from what my dad does. At some point I will do reggaeton and follow in his footsteps, but I also have a movement, something of my own, so people can’t compare me to him,” she said, reported Agencia EFE, about her father, who became known through the duo Wisin y Yandel.
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