Game 3 of the 2025 World Series between the Los Angeles Dodgers and the Toronto Blue Jays was not only an epic battle on the diamond: it also became an unprecedented economic and media phenomenon.
The game, played at Dodger Stadium on October 27, lasted 6 hours and 39 minutes and went 18 innings, setting a new record as the longest game in World Series history, according to Reuters and The Guardian. The drama culminated with Freddie Freeman’s golden home run that sealed the Dodgers’ 6-5 victory and sparked euphoria among more than 53,000 fans in attendance.
A sports marathon that generated millions
According to estimates published by Forbes and Statista, the third game of the World Series generated more than $15 million in additional broadcast and advertising revenue.
The networks with rights, led by Fox Sports, took advantage of the extended duration to sell extra blocks of commercials, with rates ranging from $650,000 to $750,000 per 30 seconds.
The game lasted 6 hours and 39 minutes
QuéOnnda.com
This increased exposure also boosted the economy around baseball:
Fanatics reported a 250% increase in Freddie Freeman jersey sales just one hour after the game.
Consumption in the stadium was 40% higher than the usual average.
Google searches for “World Series 2025” tripled during the early morning hours following the match.
The Shohei Ohtani effect: more than just baseball
The 2025 World Series has also been marked by the figure of Shohei Ohtani, the Japanese superstar who signed with the Dodgers in 2024.
Ohtani, who reached base nine times during the historic game, is considered by Forbes to be a true economic powerhouse:
Each of its games can generate up to $1.5 million in merchandise revenue and digital traffic.
Its global impact is also reflected in the Asian market.
MLB expanded its broadcast agreements with NHK (Japan) and SPOTV (South Korea), attracting new international audiences that strengthen the global profile of U.S. baseball.
Toronto also wins off the field
Despite the loss in Game 3 of the World Series, the Toronto Blue Jays took advantage of the worldwide attention.
The Sportsnet telecast in Canada achieved a 38% audience share, and searches for receiver Alejandro Kirk increased 400% in 24 hours, according to Google Trends.
Kirk’s performance, which equaled the all-time home run record for his position, earned him international recognition and strengthened the Latino presence in Canadian baseball.
For more information, visit QuéOnnda.com.