In 2025, the Dallas Cowboys continued to dominate as the world’s most valuable sports franchise, with a valuation of $12.8 billion, according to Sportico’s latest report. This leadership marks the sixth consecutive year that the Cowboys have topped the ranking.
This value represents an increase of more than 25% over the previous year, when they reached $10.32 billion. In addition, the Dallas Cowboys are the first sports franchise to cross the historic $10 billion barrier.
Other teams in the top 5
The Dallas Cowboys are followed in the ranking by the Los Angeles Rams ($10.43 billion) and the New York Giants ($10.25 billion), also with significant growth in value over the last year.
Rounding out the top 5 are the New England Patriots ($8.76 billion) and the San Francisco 49ers ($8.6 billion).
Sixth consecutive year the 'Cowboys' top the ranking
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Today, the average value of an NFL franchise hovers around $7 billion, reflecting the sport’s economic boom.
Since 2000, the value of these franchises has risen by more than 1 100 %, highlighting the financial strength of the league.
Why they remain at the top
Despite the fact that the Dallas Cowboys have not won a Super Bowl since 1995 nor played in a conference final in more than three decades, the franchise maintains extraordinary value thanks to:
AT&T Stadium: one of the most modern stadiums in the world.
Million-dollar television agreements with national and international reach.
Global brand as “America’s Team,” with a large fan base, including millions of U.S. Hispanics.
For Hispanics living in the United States, this data shows how professional sports is not just entertainment.
It is an economic engine that generates employment, investment and business opportunities.
American soccer, and especially the Dallas Cowboys, has become a cultural phenomenon that transcends sports.
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